Throughout my time at T-Vision, formerly Layer3 TV, I was a highly detail-oriented professional who consistently demonstrated the ability to manage complex projects from their initial inception all the way through to successful completion. I showcased strong leadership skills, guiding teams with confidence and clarity. Additionally, I proved my capacity to perform effectively even under significant pressure and tight deadlines, ensuring that all deliverables were met on time without compromising quality.

Effective Email marketing

Project: Create an email workflow for prospective customers

Role: Art Director/copywriter

Challenge: Open rate is poor from past performing emails. Looking for customers to interact and click through for more information.

Action:  Get the information they need right away followed by a CTA in order to keep the customer’s attention while not adding anything else to muddy up the message.

Impact: Gained new customers daily. Personalization and consistency built trust over 6 months.

User Interface Personas

Project: User Interface for TVision

Role: Senior designer

Challenge: Develop a seamless and intuitive interaction that allows customers to easily access and watch their favorite shows without any interruptions or complications.

Action: Build something familiar to customers, making small changes gradually so users can easily adjust to the interface.

Impact: Never launched. Company chose a different path.

Direct Mail

Project: Direct mail

Role: Creative lead

Challenge: Catch customers' interest so they want to learn more or call. Direct mail is hard, so to build trust, I had to find something in common with potential customers.

Action: Make new customers aware of other options they might not know about.

Impact: Un-cable cable.

Traditional Media

Project: Print in high end magazines

Role: Senior designer

Action: Adding awareness through local magazines to generate excitement and hype about T-Vision.

Impact: Effective marketing is crucial for attracting new customers. Success begins with a compelling photo and familiar logos of channels that potential users may recognize and trust.

Personalized User interface

Project: Entertainment UI

Role: Creative Lead

Challenge: Develop a more dynamic and engaging user interface that allows easy access to users' favorite sports teams and related content.

Impact: Unfortunately, the company was acquired before this project could be launched live.