Print & Brand Design
Role: Art Direction/Lead Designer
Role: Art Direction
Results: 222% on Applications submitted & February we were up 80% on applications submitted from last year.
Role: Art Direction and Presentation Design
Role: Art Direction and Concept Designer
Action: Design an in store display for franchise owners that used engaging imagery
Role: Lead Designer
Action: Used heavy typography on this integrated campaign to call attention with engaging photography and call to actions for mother's day, father's day and graduation parties.
Role: Art Direction and Lead Designer
Action: Presentation concept design utilizing illustration
Role: Lead Designer
Action: Concept design for presentation, executed as outdoor and for internal campus use
Role: Senior Designer
Action: Presentation design to increase awareness of existing shops at Water Tower Place, while using engaging imagery.
Role: Lead Designer, Art Director, Photo Shoot Art Director and Asst. Account Manager
Objective: Create a "look book" that would alleviate any questions to the consumer during the POP, while maintaining overall brand guidelines. This is a 1 year project from start to finish with weekly calls with the client and the manufacturer and overseas print team.
Results: Amazing results! The franchises were thrilled with the new look, which is published every 3 years. Having a book that can last 3 years with the trends that keep evolving was tremendous. Feedback was solid and Hunter Douglas Vignette was up in sales from the franchisees.
Role: Art Director, Lead Designer, Photo Shoot Coordinator, Account Manager
Objective: Conveyed design direction to team weekly, met with client via phone or traveled off-site to communicate designs monthly, implemented schedule for tight turnarounds and worked with manufacturer and overseas printer to ensure the quality and aesthetic of product was on point.
Role: Concept Designer
Challenge: The Chicago Cubs requested a logo design/sign for their official Cubs Store outside Wrigley Field that was edgy, fun and followed there brand guidelines.
Action: Designed a logo that could stand the test of time, by making it relevant, hip and edgy for today's society.
Results: To this day, the Cubs Store sits outside Wrigley Field.
What’s better than shopping for Cubs apparel on the internet? Well, shopping in the Official Cubs Store of course! The Chicago Cubs want to make the most out of your shopping adventure by creating a shop right across the street from the ballpark to wander into even when the Cubbies aren’t in town. Just what the doctor ordered, all the official mlb merchandise gear you need to cheer on our favorite past-time.