Role: Lead Designer, Art Director, Photo Shoot Art Director and Asst. Account Manager
Objective: Create a "look book" that would alleviate any questions to the consumer during the POP, while maintaining overall brand guidelines. This is a 1 year project from start to finish with weekly calls with the client and the manufacturer and overseas print team.
Results: Amazing results! The franchises were thrilled with the new look, which is published every 3 years. Having a book that can last 3 years with the trends that keep evolving was tremendous. Feedback was solid and Hunter Douglas Vignette was up in sales from the franchisees.
Role: Art Direction/Lead Designer