Cutting Through Telecom Complexity with Transparent Design
UX Design Leader | Brand Strategist | Team Champion
Creative professional with over 25 years of expertise in user experience, brand development, and digital execution. Currently leading a team of 15+ product designers at T-Mobile’s Digital eCommerce POD, delivering data-driven experiences that put users first and drive measurable business results.
I’m a curious and talented design manager that will drive impact and influence the user experience of a product used by millions of people daily. I’m a logical, people-oriented, creative design leader who’s excited to help tackle meaningful and complex problems with real-world impact.
My Leadership Philosophy and Design Approach
Leadership
I am a transformational leader who cultivates an environment of transparent communication, ensuring that all team members feel at ease sharing their thoughts.
My goal is to empower individuals by granting them a voice and accountability in the decision-making process.
I like to think that some of the best ideas I’ve seen came from folks who felt safe enough to challenge the norm. That’s the kind of culture I will continue to build.
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Design
As a design leader, I firmly believe that design is an iterative process and holds equal importance to the product itself.
I am dedicated to consistently pushing boundaries to achieve the utmost quality outcomes.
The process might & will get messy and honestly, that’s where the innovation usually lives.
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Strategy
As a UX design manager, I take a strategic approach to address design challenges by taking into account overarching objectives, target audience, and business goals.
My emphasis lies on problem-solving, user-centric methodologies, harmonizing with business objectives, and making decisions based on data.
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I’m always asking the team questions on how their design ladders up to something bigger.
Technology
As a technology design leader, I specialize in bringing structure to complexity and enhancing the usability of technology for business objectives.
I lead transformation initiatives by leveraging automation, digitization, and technological advancements, fostering the creation of cutting-edge products and services.
Design isn’t just what it looks like, it’s how it works. And I'll make sure it works for real people.
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How I Grow High-Impact, High-Trust Design Teams
I lead by balancing clarity and curiosity, developing systems, rituals, and mindsets that help designers thrive in fast-moving environments.
Here’s how I build design teams that communicate clearly, craft intentionally, and adapt with confidence.
Design is a Team Sport.
I tailor coaching to each designer’s pace and to the company’s culture. Sometimes we move fast and scrappy, sometimes we pause to refine the craft.
Curiosity fuels growth — I encourage experimentation, side projects, and moments of creative exploration that keep the team inspired.
Designers Who Speak Tech Build Better Products
Every high-performing design team starts with clear communication. I create frameworks and rituals that help designers share work confidently, tell compelling stories, and engage cross-functionally.
Through regular design critiques, storytelling sessions, and presentation coaching, communication becomes a craft in itself — not an afterthought.
I coach designers to think like owners, not executors. That means sharing outcomes, inviting critique, and building in time to reflect.
We embrace shifting priorities through agile rituals — retros, sprint planning, and open demo days — all designed to build resilience and confidence in ambiguity.
Great Teams Balance Polish and Play
Structure Builds Confidence. Fun Builds Connection.
I empower designers to work confidently alongside engineers — understanding systems architecture, technical constraints, and data flows.
The more we understand the backend, the more efficiently we can design. I’ve seen confidence grow exponentially when designers feel fluent in the systems that power their work.
Autonomy Is the Foundation of Growth
I give designers structure to master the tools of the trade — from Figma and Jira to emerging AI assistants like ChatGPT, CoPilot, and Claude.
Twice a month, we hold team syncs focused on pattern challenges, design show-and-tells, and setting team intentions. And yes, we laugh — a lot. Because fun builds trust.
Progress Over Perfection
In fast-moving environments, perfection can be paralyzing. I create safety by normalizing iteration and failure.
Designers are encouraged to show work early, test often, and learn visibly. That builds collective confidence and trust, which is the foundation of every high-performing team.
High-Performing Teams Don’t Happen by Accident
Great design teams grow from intentional systems, of clarity, curiosity, and connection.
My goal as a design leader is to shape those systems so designers feel confident, seen, and empowered to do their best work…together.
Tools & Expertise
Leadership & Communication
Team leadership and mentorship
Stakeholder Management
Strategic Communication
Cross-functional collaboration
Adaptability & Resilience
Design & Research
User-Centered Design
Data Analytics & UX Research
Brand Development
Digital Execution
Design Systems
Tools & Platforms
Figma
Adobe Creative Suite
Jira & Confluence
Asana
Microsoft Office Suite
Why me?
I lead with empathy and execute with precision. My approach combines strategic thinking with hands-on expertise, always keeping the user at the center while delivering tangible business value. I specialize in simplifying complex user journeys, fostering collaborative team environments, and maintaining focus on both user satisfaction and team well-being.
Key Focus Areas: Team leadership and mentorship, Data-driven UX strategy, Simplifying complex user journeys, Cross-functional collaboration, and Delivering measurable business results.
25+
Years Experience
15+
Team Members Led
∞
User Problems Solved
Contact me.